What Does Your Offer Say to the Candidate? – Psychology Behind Job Offers

This week I want to talk about job offers, this is so important to get right, but often overlooked – the psychology behind job offers. Securing top talent isn't just about the job itself; it’s also about how you present that offer. The way you structure and deliver a job offer can really influence a candidate’s decision and set the tone for their entire journey with your company. So, let’s chat about what a bad offer says, what a good offer communicates, and some tips to make sure your offers are irresistible!

The Message of a Bad Offer:

• Undervaluation: Imagine this: you’ve found the perfect candidate, but your offer doesn’t match up to their expectations or the market standards. What does that say? It screams, “We don’t really value your skills and experience.” Ouch! 
• Lack of Investment in Employee Well-being: If your offer skimps on benefits, work-life balance, or professional development, the candidate might wonder if you really care about your employees. It’s like saying, “Your well-being isn’t our priority.” Not a great first impression, right?
• Questionable Company Culture: An unattractive offer can also raise eyebrows about your company culture. If it doesn’t reflect a supportive, employee-centric environment, candidates might think twice about joining. And let’s be real, everyone wants to work somewhere they feel valued and supported.

The Message of a Good Offer:

• Recognition and Appreciation: A great offer? It shouts, “We see you, and we value what you bring!” It’s all about showing appreciation for the candidate’s skills and potential contributions. Think of it as rolling out the red carpet for your new star player. 
• Investment in Professional Growth: A competitive offer is like a golden ticket, indicating that you’re committed to the candidate’s growth. Career advancement, skill development programs, a clear path for upward mobility – it’s all about saying, “We’re in this together, and we want you to thrive!”
• Alignment with Values: When your offer aligns with the candidate’s personal and professional values, it creates a sense of shared purpose. It’s like finding a workplace soulmate – the vibes just match. 

Tips for Ensuring Acceptance:

• Know Your Candidate: Do your homework! Understand what your candidate needs and values. Tailor the offer to hit those sweet spots – be it compensation, benefits, work arrangements, or growth opportunities.
• Transparent Communication: Lay it all out there. Be clear about compensation, benefits, and any other details. Transparency builds trust and helps candidates make informed decisions. No one likes surprises – unless they’re good ones!
• Highlight Unique Perks and Benefits: What makes your company stand out? Maybe it’s a vibrant culture, flexible work arrangements, or innovative wellness programs. Whatever it is, shout it from the rooftops! Make sure candidates know what makes your place special.
• Engage in Two-Way Communication: Keep the lines open. Let candidates ask questions and discuss the offer. Show that you’re listening and willing to address their concerns. It’s all about making them feel heard and valued.
• Flexibility in Negotiations: Be willing to negotiate within reason. Flexibility shows that you’re committed to making this work for both sides. It’s the start of a positive, collaborative relationship.

In a nutshell, understanding the psychology behind a job offer is key to successful hiring. Craft offers that show recognition, align with values, and highlight growth opportunities. Not only will you attract top talent, but you’ll also increase the chances they’ll accept. Follow these tips, and you’ll set the stage for a fantastic, fruitful collaboration. Happy hiring! 

Kingsley is a property recruitment consultancy. Our consultants are qualified Property Professionals, so we know our industry. We work with firms across the UK, if you are looking for your next opportunity, call Caroline for a confidential conversation, 07768381831 or email caroline@kingsleyrecruitment.co.uk or click here to book a call https://calendly.com/caroline-200/15min